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THELAB offering is simple, we want to:

assist you realise your cycling ambition and fitness potential via performance cycling brands and services;

be considered as a trusted advisor, and cultivate relationships with those we assist, opposed to simply executing transactions; and

ensure everyone is treated as expected, there is no 'secret handshake'.

Whether you are: new to cycling, an experienced enthusiast, an elite racer, or professional; we can assist you realise your cycling ambition and fitness potential.